$10MInvested
6 monthsFirst contact to close
Back-to-backClients unlocked after
The situation
CoinSwitch had no OTC desk and no family-office relationships when I started building the vertical. This would be the firm's first family office, opened from a standing start with no playbook to copy.
The challenge
In India the obstacle was not price, it was trust and awareness. Crypto was barely understood inside family-office circles, and confidence in the ecosystem was shaken: two of the country's three major exchanges had been compromised. Winning this account meant educating a cautious, sophisticated buyer and earning trust in a category that had burned people.
The approach
Six months of disciplined, continuous outreach. I built and shared education materials, decks, and tailored follow-ups, coming back again and again to answer questions, meet the security concerns head on, and show why CoinSwitch was different. KYC, AML, and account setup ran with compliance, product, and trading so the path stayed safe and clear at every step.
The outcome
After six months of patience and persistence they committed $10M. The bigger win was what it unlocked: earning a respected family office's trust opened their circle, and that credibility carried into back-to-back closes from the introductions it created.
The lesson I carry into KAST: with conservative buyers, trust is the product. Win the first one properly and the network follows.